Project Overview

A dynamic lifestyle advertisement that connects the Falez product with an active, energetic lifestyle. The design features an athletic character leading the scene, surrounded by vibrant graphic elements that convey movement and energy, while maintaining the product as a core visual element within the composition.

Design Concept

• Linking the product with an active and vibrant lifestyle
• Using a main character to lead the visual narrative
• Adding supportive graphic elements for a sense of movement and energy
• Maintaining the product’s presence as an essential element within the composition

Key Elements

• Colors: Pink, purple, green, dark tones
• Style: Lifestyle / Youthful / Energetic
• Usage: Social media ads, youth-targeted campaigns, lifestyle brand content
• Goal: Associate the product with energy, movement, and confidence

Results

• Energetic visual identity that resonates with a youthful audience
• Effective product placement within a lifestyle context
• Social media mockup integration showing real-world application